2024 HUNTING CAMPAIGN

We believe this campaign can be interpreted in several different ways, including a Physical Location perspective, a Season or Time perspective, and finally a Promotional perspective. Due to the multiple interpretations, we feel that there are a lot of creative opportunities. Our team might be able to utilize all three perspectives based on creative applications.

PHYSICAL LOCATION

This perspective could be interpreted as the “place where a hunter is physically hunting” (e.g. in a blind, on a family farm, or near a known roost) or perhaps the “place where they have previously had successful hunts.” This might be an opportunity to depict the tradition of hunting and the memories created, generation to generation (family farm – “It’s Here where I shot my first turkey”).

SEASON / TIME

This perspective might be interpreted as “Turkey season is here finally” or “It is that time of year where one goes turkey hunting” or “It’s here: finally the wait for Hunting season is over.” This might be an opportunity to depict customers receiving their tabs and catalogs, buying tags, and preparing for their hunts. They await this season all year long.

PROMOTIONAL

This perspective could be interpreted as the “It’s Here at Bass Pro Shops where you can gear up.” This might be an opportunity to get customers to our stores and websites for the Hunting Sale.