Senior Art Director with 7+ years of experience leading creative teams and innovative branding/marketing campaigns across channels for industry leaders. Proven expertise in Adobe Creative Suite, concept development, art direction, visual communication, and implementing new technologies. Skilled collaborator aligning creative with business strategies. Adept at rebranding, managing designers/agencies, ensuring brand consistency. Multidisciplinary background spanning graphic design, photography, web, digital marketing, advertising. Strategic leader inspiring creative excellence while staying ahead of trends. Committed to elevating brands and driving measurable marketing
Hi, my name is Dave and I like to party design.*
*If you understood that reference from the 2007 film masterpiece “Hot Rod” starring Andy Samberg, then congratulations, your taste in movies is impeccable.
Don’t let anyone tell you differently.
SELECT PROJECTS
SERVICES | Brand Identity Design, Website Design
LIFESTYLE BRAND | Brand Identity Design, Art Direction, Strategy
LIFESTYLE BRAND | Brand Identity Design
NON-PROFIT | Brand Identity Design, Brand Strategy
LIFESTYLE BRAND | Brand Identity Desgin, Brand Strategy, Art Direction
PHARMACEUTICALS | Brand Identity, Packaging Design
I like to use these tools:
Illustrator
Bridge
InDesign
Lightroom
Photoshop
Experience Design
My Pencil
And sometimes I’ll even use these:
My Pen
My Brain
Figma
After Effects
Dreamweaver
These tools help with my daily responsibilities:
I currently oversee the creative direction of 22 brands as well as the major, mini, and micro marketing campaigns that happen throughout the year. This involves close collaboration with teams across Product Development, Marketing, Photo/Video, Print, Digital, and Retail.
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Each one of the 22 brands I oversee has a brand standards guide loaded with information about brand positioning, strategy, and creative application. This way our digital, social, catalog, product development, photography, videography, and merchandisers can effectively do their jobs while maintaining brand integrity.
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Whether it’s a new product launch, marketing strategy, sales campaign, or Johnny Morris decides to throw a massive event like the 2022 World’s Fishing Fair with less than 6 weeks to execute the creative, I’m there to ensure that our brands are properly represented.
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There’s a lot of creative work that comes out of a company the size of Bass Pro Shops. If it weren’t for the numerous talented individuals I work with, there’s no way it would all get done. So I do everything I can to make sure that they are receiving the information and direction they need to ensure we create quality work for each brand.
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What are the goals of the business, how are we going to achieve them, and what will it look like are the primary questions I am to answer on a daily basis. In addition to the brand standards, I create styleguides to drive the direction of each of our sales campaigns and events.
Contact me.
If you would like to chat, please send me a message and I will get back to you as soon as possible.
However, my dog is my secretary, so he may eat it first.