A well-defined brand identity is absolutely essential for small businesses looking to stand out, build trust, and connect with their ideal customers. In this post, we'll explore why brand identity matters so much and share tips to help you establish a powerful brand for your small business.

I have had the privilege of working with a wonderful new client this year. An old acquaintance of mine reached out to me about a new business endeavor of his. The best part is that it wasn’t a pyramid scheme this time.

Contrary to popular belief, Graphic Designers don’t just “click a button” and let the computer draw something for them. In the same way, a mechanic doesn’t just “turn a wrench: and suddenly bring your decrepit Honda back to life. But, just like with a mechanic, you want to know what you’re being charged for, and why, when you hire a designer. The more you understand about the process, the easier it is to tell if you’re getting a deal or a dud. So, let’s take a spin through my design process.

The other day I met up with some students from Northwest Nazarene University to talk all things design…Of course, we ended up discussing the tools of the trade, and that got me thinking about what supples I use on a daily basis that help me do my job.

Are you starting a new business, or just looking to improve what you currently have? Start with the branding.