A well-defined brand identity is absolutely essential for small businesses looking to stand out, build trust, and connect with their ideal customers. In this post, we'll explore why brand identity matters so much and share tips to help you establish a powerful brand for your small business.

I have had the privilege of working with a wonderful new client this year. An old acquaintance of mine reached out to me about a new business endeavor of his. The best part is that it wasn’t a pyramid scheme this time.

Are you starting a new business, or just looking to improve what you currently have? Start with the branding.