THE STORY
Nampa College Church has been a part of the community for over 75 years. It all began as a church that provided for the neighboring Northwest Nazarene University (NNU). But it has grown to become a church for the entire community of Nampa and beyond. A diverse group of people who come from all walks of life, focused on loving people near and far. Everyone is welcome to insert their story into the community, both locally and beyond.
THE LOGO
In early 2018, I was approached by the church to help them rebrand as a part of their future plans. I explored a number of different themes, but ultimate settled on an important, though simple concept: it’s what is on the inside that counts. To attempt to convince people of this church’s heart through a depiction in the logo would be a disservice to the church and to the logo itself.
THE “N”
Simply, it is representative of the Church’s location, Nampa. More importantly, it is an homage to the church’s roots as part of the Nazarene denomination.
The Brackets
They represent a parenthetical statement, which is a literary method of providing context to something. In this case, the context of Nampa College Church is that it is a part of the Nazarene denomination. Additionally, it references a space where attendees of the church can “insert” their own story into the greater context of the church as a whole.
The Cross
Last, but not least, is the subtle cross that is created from the negative space within the brackets. Thus, the ultimate context of the church is its focus on Christ. The decision to make it such a subtle part of the logo was purely aesthetic. The cross is the obvious choice for a church logo, but it unintentionally makes the church visually ubiquitous with every other church.
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